The golden rule for every business man is this: 'Put yourself in your customer's place.'

Success is not measured by what you accomplish, but by the opposition you have encountered, and the courage with which you have maintained the struggle against overwhelming odds.

The great thing in life is efficiency. If you amount to anything in the world, your time is valuable, your energy precious. They are your success capital, and you cannot afford to heedlessly throw them away or trifle with them.

Achievement is not always success, while reputed failure often is. It is honest endeavor, persistent effort to do the best possible under any and all circumstances.

A constant struggle, a ceaseless battle to bring success from inhospitable surroundings, is the price of all great achievements.

There are powers inside of you which, if you could discover and use, would make of you everything you ever dreamed or imagined you could become.

There is only one thing for us to do, and that is to do our level best right where we are every day of our lives; To use our best judgment, and then to trust the rest to that Power which holds the forces of the universe in his hands.

Every man ultimately falls into the company with which he affiliates. And he is the strongest who draws men to himself, who creates the company; and this is through having a positive quality - courage and physical prowess.

No employer today is independent of those about him. He cannot succeed alone, no matter how great his ability or capital. Business today is more than ever a question of cooperation.

Do not waste time dreaming of great faraway opportunities; do the best you can where you are. Open your petals of power and beauty and fling out the fragrance of your life in the place that has been assigned to you.

There can be no failure to a man who has not lost his courage, his character, his self respect, or his self-confidence. He is still a King.

Regard every suggestion that your life may be a failure, that you are not made like those who succeed, and that success is not for you, as a traitor, and expel it from your mind as you would a thief from your house.

The most irresistible charm of youth is its bubbling enthusiasm. Youth sees no darkness ahead - no defile that has no outlet - it forgets that there is such a thing as failure in the world and believes that mankind has been waiting all these centuries for him to come and be the liberator of truth and energy and beauty.

We make the world we live in and shape our own environment.

A will finds a way.

Every young man or woman should weigh the matter well before concluding that a college education is out of the question.

Discouragement, fear, doubt, lack of self-confidence, are the germs which have killed the prosperity and happiness of tens of thousands of people.

One can make no better investment than the cultivation of a taste for the beautiful, for it will bring rainbow hues and enduring joys to the whole life. It will not only greatly increase one's capacity for happiness, but also one's efficiency.

It is the hopeful, buoyant, cheerful attitude of mind that wins. Optimism is a success builder; pessimism an achievement killer.

No one is mocked with the yearning for that which he has no ability to attain. If he holds the right mental attitude and struggles earnestly, honestly toward his goal, he will reach it, or at least approximate to it.

If our dreams are sincere desires to achieve, not mere pipe-dreams, there is something deep within ourselves which comes out to meet them and helps to make them realities.

Don't wait for extraordinary opportunities. Seize common occasions and make them great. Weak men wait for opportunities; strong men make them.

There is no medicine like hope, no incentive so great, and no tonic so powerful as expectation of something tomorrow.

The great aim of your life should be to keep your powers up to the highest possible standard, to so conserve your energies, guard your health, that you can make every occasion a great occasion.

When we begin to desire a thing, to yearn for it with all our hearts, we begin to establish relationship with it in proportion to the strength and persistency of our longing and intelligent effort to realize it.

Strength of will is the test of a young man's possibilities. Can he will strong enough and hold whatever he undertakes with an iron grip?

The golden opportunity you are seeking is in yourself. It is not in your environment; it is not in luck or chance, or the help of others; it is in yourself alone.

It is like the seed put in the soil - the more one sows, the greater the harvest.

Wisdom is knowledge which has become a part of one's being.

He is the richest man who enriches his country most; in whom the people feel richest and proudest; who gives himself with his money; who opens the doors of opportunity widest to those about him; who is ears to the deaf, eyes to the blind, and feet to the lame.

Forests, lakes, and rivers, clouds and winds, stars and flowers, stupendous glaciers and crystal snowflakes - every form of animate or inanimate existence, leaves its impress upon the soul of man.

Sweeter than the perfume of roses is a reputation for a kind, charitable, unselfish nature; a ready disposition to do to others any good turn in your power.

The Universe is one great kindergarten for man. Everything that exists has brought with it its own peculiar lesson.

There is inestimable blessing in a cheerful spirit. When the soul throws its windows wide open, letting in the sunshine, and presenting to all who see it the evidence of its gladness, it is not only happy, but it has an unspeakable power of doing good.

Nothing else so destroys the power to stand alone as the habit of leaning upon others. If you lean, you will never be strong or original. Stand alone or bury your ambition to be somebody in the world.

The man who practises unselfishness, who is genuinely interested in the welfare of others, who feels it a privilege to have the power to do a fellow-creature a kindness - even though polished manners and a gracious presence may be absent - will be an elevating influence wherever he goes.

Circumstances have rarely favored great men. A lowly beginning is no bar to a great career. The boy who works his way through college may have a hard time of it, but he will learn how to work his way in life, and will usually take higher rank in school and in after life than his classmate who is the son of a millionaire.

Wanted: a man who will not lose his individuality in a crowd, a man who has the courage of his convictions, who is not afraid to say 'No,' though all the world say 'Yes.'

There can be no great courage where there is no confidence or assurance, and half the battle is in the conviction that we can do what we undertake.

Our trials, our sorrows, and our grieves develop us.

Our thoughts and imagination are the only real limits to our possibilities.

All men who have achieved great things have been great dreamers.