European nations began World War I with a glamorous vision of war, only to be psychologically shattered by the realities of the trenches. The experience changed the way people referred to the glamour of battle; they treated it no longer as a positive quality but as a dangerous illusion.

Like the rest of the genetic lottery, beauty is unfair. Everyone falls short of perfection, but some are luckier than others. Real confidence requires self-knowledge, which includes recognizing one's shortcomings as well as one's strengths.

Cosmetics makers have always sold 'hope in a jar' - creams and potions that promise youth, beauty, sex appeal, and even love for the women who use them.

Religion, art, and science flourish best in a free society. True, freedom does not afford much opportunity for grand gestures. It has little room for martyrs. But life is not supposed to be about dying well. It is about living well.

America is a mosaic not of groups but of individuals, each of whom carries a host of cultural influences, some chosen, some inherited, some absorbed by osmosis. That mosaic is held together by the pursuit of happiness, the most powerful mortar ever conceived. Left alone, it will long endure.

Abundant choice doesn't force us to look for the absolute best of everything. It allows us to find the extremes in those things we really care about, whether that means great coffee, jeans cut wide across the hips, or a spouse who shares your zeal for mountaineering, Zen meditation, and science fiction.

The children who are 'our future' will inherit a world created not just by parental devotion but by the sort of zealous, focused endeavors that can preclude good parenting.

Americans born since World War II have grown up in a media-saturated environment. From childhood, we have developed a sort of advertising literacy, which combines appreciation for technique with skepticism about motives. We respond to ads with at least as much rhetorical intelligence as we apply to any other form of persuasion.

The SAT is not perfect. We all know smart, knowledgeable people who do badly on standardized tests. But neither is it useless. SAT scores do measure both specific knowledge and valuable thinking skills.

Airline glamour never promised anything as mundane as elbow room, much less a flat bed, a massage, or an arugula salad. It promised a better world. Service and dress reflected the more formal era, but no one expected air travel to be comfortable. It was amazing just to have hot food above the clouds.

The glamour of air travel - its aspirational meaning in the public imagination - disappeared before its luxury did, dissipating as flying gradually became commonplace.

In Shakespeare's world, characters cannot trust their senses. Is the ghost in Hamlet true and truthful, or is it a demon, tempting young Hamlet into murderous sin? Is Juliet dead or merely sleeping? Does Lear really stand at the edge of a great cliff? Or has the Fool deceived him to save his life?

Society needs both parents and nonparents, both the work party and the home party. While raising children is the most important work most people will do, not everyone is cut out for parenthood. And, as many a childless teacher has proved, raising kids is not the only important contribution a person can make to their future.

Barack Obama has brought glamour back to American politics - not the faux glamour-by-association of campaigning with movie stars or sailing with the Kennedys, but the real thing. The candidate himself is glamorous. Audiences project onto him the personal qualities and political positions they want in a president.

Average Americans order nonfat decaf iced vanilla lattes at Starbucks and choose from 1,500 drawer pulls at The Great Indoors. Amazon gives every town a bookstore with 2 million titles, while Netflix promises 35,000 different movies on DVD. Choice is everywhere - liberating to some, but to others, a new source of stress.

Scientists appear most often in horror movies. Through childlike curiosity or God-defying hubris, they unleash destructive forces they can't control - 'Forbidden Planet's Monsters of the Id.

Most of us cluster somewhere in the middle of most statistical distributions. But there are lots of bell curves, and pretty much everyone is on a tail of at least one of them. We may collect strange memorabilia or read esoteric books, hold unusual religious beliefs or wear odd-sized shoes, suffer rare diseases or enjoy obscure movies.

The Internet ethos of diversity and competition runs exactly counter to uniform, gatekeeper-oriented medical culture - the technocratic philosophy of the 'one best way' embodied in our pharmaceutical regulations. On the Net, medical information is abundant, and pharmacies, domestic and foreign, operate on many different models.

The growth of medical expenditures in the U.S. is not caused by administrative costs but by increases in the technical intensity of care over time - a.k.a. medical progress.

In post-Vietnam, post-Watergate America, skeptical voters demand full disclosure of everything from candidates' finances to their medical records, and spin-savvy accounts of backstage machinations dominate political coverage.

Medicare is a monopoly: a central-planning bureaucracy grafted onto American health care. It exercises a stranglehold on the health care of all Americans over 65, and on the medical practices of almost all physicians. Medicare decides what is legitimate and what is not: which prices may be charged and which services may be rendered.