That's what happens nowadays with people working on computers. They can so easily fix things with their mouse and take out all the, 'Oh, somebody coughed in the background; we need to take that out' - or somebody hit a bad note. Those are all the best moments.

Vinyl is the real deal. I've always felt like, until you buy the vinyl record, you don't really own the album. And it's not just me or a little pet thing or some kind of retro romantic thing from the past. It is still alive.

I keep guitars that are, you know, the neck's a little bit bent and it's a little bit out of tune. I want to work and battle it and conquer it and make it express whatever attitude I have at that moment. I want it to be a struggle.

With the White Stripes we were trying to trick people into not realising we were playing the blues. We did not want to come off like white kids trying to play black music from 100 years ago so a great way to distract them was by dressing in red, white and black.

I just think old old movies, they make you concentrate and pay attention so much more. They feel so warm. A lot of modern digital videotape, it's just too bright. Don't know why, it's not warm.

We have a secret project at Third Man where we want to have the first vinyl record played in outer space. We want to launch a balloon that carries a vinyl record player.