The short form, speed, and consistency of communication by Trump beat Clinton's nuanced, detailed, and long-form communication. Trump came across as more genuine, Clinton as less than transparent. Trump engaged directly with his community; Clinton spoke through the media in a careful and less frequent manner.

We have to improve our ability to deliver tangible results, namely sales, not simply awareness or change of attitude among opinion formers.

Technology has allowed the creation of media echo chambers, so that a person can reinforce, rather than debate, viewpoints.

In our family business, the Edelman children must earn their way - there were and will be no promises without performance and leadership. That may lead to some skinned knees, but it is certainly the best way to learn life lessons.

Modern, effective leadership means moving beyond the 'grand illusion' to engage the mass population and to align business with societal goals.

Engagement and integrity are the two most fundamental aspects of building trust; lead from the front by evolving your company strategy, then live your values every day.

As trust in institutions erodes, the basic assumptions of fairness, shared values, and equal opportunity traditionally upheld by 'the system' are no longer taken for granted.

Social media has had a corrosive effect on government and trust, and I think it is a real cause for concern.

The trust of the mass population can no longer be taken for granted, and any continuation of the 'grand illusion' is dangerous for leaders in today's world.

We believe in a best-in-class vertical strategy, with PR at the center as its operating ethos of earned at the core, social by design.

Edelman diversified into public affairs in the late '60s with important programs for the Concorde SST, gaining landing rights at JFK Airport in New York, and in the late '70s generating public approval for the building of the very stark Vietnam Veterans War Memorial in Washington, D.C., from a design by the very young architect Maya Lin.