Giorgio Armani's Quotes

When I started Giorgio Armani in the mid-'70s, I realized that women needed a way to dress that was equivalent to that of men - something that would give them dignity, an attitude that would help them handle their work life.

Giorgio Armani

Never in my wildest dreams did I entertain the idea that I would become a fashion designer.

Giorgio Armani

I don't have a formula to pass on. I always did it my own way. Even today, I hold my independence close. It's what's most precious to me. Passion. Risk. Tenacity. Consistency. This is my professional history.

Giorgio Armani

A well-maintained physique is a great business card. Ideas and intelligence are what matters, but if you have a well-maintained physique, it's better.

Giorgio Armani

I don't like women who follow fashion in the sense of becoming victims of it. I like women who have elegance, who have allure, who use fashion, rather than the other way around.

Giorgio Armani

Anyone who is passionate about what they do will have a better chance of connecting with future generations than those who simply follow transient trends. At least their work will have a distinctive character, and this is what people respond to, I believe.

Giorgio Armani

Creative work gives you an almost indissoluble connection with people.

Giorgio Armani

This is very much my philosophy as a fashion designer. I have never believed in design for design's sake. For me, the most important thing is that people actually wear my clothes. I do not design for the catwalk or for magazine shoots - I design for customers.

Giorgio Armani

I design for real people. I think of our customers all the time. There is no virtue whatsoever in creating clothing or accessories that are not practical.

Giorgio Armani