Social media has revolutionised how beauty is curated, captured, and consumed.

What sets Labs apart from other brands is the emphasis on the user experience within the products themselves by embracing the technologies that are changing the face of the beauty and the marketplace of the industry. Simply, the Lab is where unadulterated experimentation meets raw glamour: a rule-breaking playground for makeup enthusiasts.

My intention when I created Labs was that the people that used our products would be empowered to explore a fearless, daring attitude towards makeup - that's why we always write 'Use Without Caution' on everything we make.

I walk into the most incredible fashion houses and see the most incredible things - new technology, new ideas, new music. Incredible lighting, new girls.

Something most people don't know about me is that I'm obsessed with technology. With that in mind, the 'material' I'd most like to experiment is the material that has yet to be invented.