As long as the attitude is to only show the sheet metal, then automobile advertising will continue to be wretched.

Sad to say, negative advertising really works.

At one point, I had over 800 employees, and I always paid all health care for my people - including a man who was my assistant who got HIV. I wound up paying his medical bills, which went into the hundreds of thousands. I'm not making myself out to be a saint. I did the right thing.

Humor works, and it's the best way to get attention without spending a lot of money.