Look at a football field. It looks like a big movie screen. This is theatre. Football combines the strategy of chess. It's part ballet. It's part battleground, part playground. We clarify, amplify and glorify the game with our footage, the narration and that music, and in the end create an inspirational piece of footage.

All this technology has not changed the way NFL Films does business and our process. Yes, with one touch of a button now you reach millions of people but it is still the same approach that my father and I started out with.

I think in the NFL knowledge is power, and you try to get the knowledge by whatever means.