Even companies that do big business online struggle to be noticed by Google users. The Web, after all, is home to some 120 million Internet domains and tens of billions of indexed pages. But every company, big or small, can draw more Google traffic by using search-engine optimization - SEO, for short.

If you tell your story well, it can help attract customers; it can help people understand your business better, and you are more approachable as a business and a company.

To say that the grocery business is cutthroat would be a major understatement.

We think of computers as smart and powerful machines. But your goldfish is smarter.

Respect the work that you've never done before.

Great people want to work on things that matter. Inevitably, a great person working on imaginary work will turn into an unsatisfied person.

A lot of people relate leadership to formalities. They believe that leadership is about being professional and strong and always right and being a booming voice. I just don't buy that. I think that leadership is a soft skill; it's a people skill.