Too often, the music business allowed third-party companies to innovate for us - and that simply does not work anymore.

Seeing young people caring about sound again and realizing that it's not cool to not have good sound, that means a lot.

That's how I grew up - it wasn't cool to not have a good system.

I always wanted to be where the cool was because I didn't think I was cool. But music was cool.

I can't learn in school, but I can learn from somebody who I think is cool and great.

I knew in my heart that I wasn't cool, but I figured I could at least be cool by association.

I follow cool. When I went up to see Steve Jobs, I said, 'The party's at this guy's house.'

The sound of my voice is more famous than me.

Life is a balance of fear and overcoming it.

Apple Music is trying to create an entire pop culture experience that includes audio and video. If South Park walks into my office, I'm not going to say, 'You're not musicians.' We're going to do whatever hits pop culture smack on the nose.

Elvis Presley was the big bang. He was the most influential single figure in the history of American pop culture. He changed the way we looked, thought, dressed, held a guitar. He didn't invent rock & roll, but he defined it in a way that everyone who followed him owes him a debt.

Beats succeeded because, as music lovers, we knew oscilloscopes don't buy headphones - people do.

Dylan captured what was on a million minds and turned it into poetry. With 'Blowin' in the Wind' or 'The Times They Are A-Changin',' he set a whole new standard.

I couldn't make a headphone look like a piece of medical equipment or a toy, as most headphones do.