Doing business and doing good are not mutually exclusive, and it is our responsibility to prove this every day anew.

Businesses, the State, and the third sector should join forces for a fairer society around the theme of diversity and inclusion in the supply chain, diverse suppliers in general, and work and procurement with women in particular.

The Strauss Group identified water as a strategic category presenting significant business opportunity in line with the Group's long term business strategy and vision. We view the development of a technology that enables high quality drinking water for both home and offices as a means to improve the quality of life of millions of people.

As a brand, Ahla is one of Strauss-Elite's strongest. But we need to do a lot of marketing in order to regain market leadership. I have no doubt that we will do that, even if it takes time.