Marshall McLuhan's Quotes

Advertising is the greatest art form of the 20th century.

Marshall McLuhan

Ads are the cave art of the twentieth century.

Marshall McLuhan

Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.

Marshall McLuhan

The medium is the message.

Marshall McLuhan

Mass transportation is doomed to failure in North America because a person's car is the only place where he can be alone and think.

Marshall McLuhan

Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either.

Marshall McLuhan

We drive into the future using only our rearview mirror.

Marshall McLuhan

The new electronic independence re-creates the world in the image of a global village.

Marshall McLuhan

As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'

Marshall McLuhan

The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.

Marshall McLuhan

It is the framework which changes with each new technology and not just the picture within the frame.

Marshall McLuhan

The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.

Marshall McLuhan

The photograph reverses the purpose of travel, which until now had been to encounter the strange and unfamiliar.

Marshall McLuhan

Affluence creates poverty.

Marshall McLuhan

Politics will eventually be replaced by imagery. The politician will be only too happy to abdicate in favor of his image, because the image will be much more powerful than he could ever be.

Marshall McLuhan

There are no passengers on spaceship earth. We are all crew.

Marshall McLuhan

Darkness is to space what silence is to sound, i.e., the interval.

Marshall McLuhan

For tribal man space was the uncontrollable mystery. For technological man it is time that occupies the same role.

Marshall McLuhan

Advertising is an environmental striptease for a world of abundance.

Marshall McLuhan