A title means marketing. It means that company's coming soon, and you'd better get out the Christmas lights so they don't miss your house.

I love real books, paper books, but I also love buying online, and I think that people are more willing to take a chance to read something if it's cheaper - sometimes books on the Kindle are $6. A hardback book is $25. For $25, it better be a really great book. Or you're going to be mad.