If you catch me lying, it's probably because I'm about to surprise someone for their birthday, or hide away the specific details about a company getaway to a strange but amazing place.

Although social media is a relatively new form of communication, it has become the primary way retailers and customers are interfacing.

As a child, I did what any normal kid who grew up without any electricity would do - I spent countless hours working on a computer wired to my parents' car battery... and learned how to code. This natural passion for computers lead me into the Internet market during the late 1990s and early 2000s.

Landing a million-dollar investment for your startup is exhilarating. But as big as that number sounds, it doesn't go far. Many startups just getting off the ground won't have a CFO to monitor finances. It doesn't take much for spending to spiral out of control.

Providing better computer science education in public schools to kids, and encouraging girls to participate, is the only way to rewrite stereotypes about tech and really break open the old-boys' club.

While social media skills were once a 'nice-to-have,' accreditation in the space is becoming a requirement for many of these job titles. Hiring managers and job seekers are realizing that printing stacks of resumes is turning passe, and social media is rising as the new way of generating real-time networking opportunities.

At the most basic level, prioritizing design also represents a practical consideration. It's far easier to design first and engineer later.