I think that a lot of the most talented and driven people, they're not super deterred by failure. So if you put out a really big challenge, I think they get reality excited by that - they say, 'Hey, why not, let's go give it a shot, and if we fall short on that, at least we took a shot at doing something really important and meaningful.'

I use Pinterest for everything. Book collections, trips, hobbies. It's all there. I planned my wedding on it. When I had a kid, I planned all his stuff on it. So it was nice to discover that I wasn't the only one.