'Survivor' wouldn't have happened had I not gone out there and helped CBS to sell sponsors to finance the first one. Part of my thinking on 'Survivor' was that it should have rewards that are corporate brands. A Big Mac, one thimble-full of Coca-Cola.

'Content is King,' and with more screens needing entertaining content now than at any time in history, that statement is truer than ever.

When I see someone in a military uniform I make it a point to approach them, shake their hand and say five words... 'thank you for your service.' 'Stars Earn Stripes' is a high energy, fun, action show, but at its heart it is all about those five words.