Trust is a big word for me. Loyalty and trust, for me, are everything. It's the core of what I'm about and what the people around me hopefully are about. It's a certain thing that gives you a sense of security. It's the biggest factor in everything I do.

It's really only all about music. It's not like a big rocket scientist kind of philosophy or anything.

You need to know what makes artists tick. Having been through the process myself as a musician, since I was an early teen, gave me an advantage - understanding them from their point of view, because it's about them, it's not about you - it's their vision and what they're capable of achieving, and you're the conduit.