If it doesn't sell, it isn't creative.

Our business is infested with idiots who try to impress by using pretentious jargon.

The consumer isn't a moron; she is your wife.

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.

I do not regard advertising as entertainment or an art form, but as a medium of information.

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.

I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.

If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.

Advertising reflects the mores of society, but it does not influence them.

Leaders grasp nettles.

The advertisers who believe in the selling power of jingles have never had to sell anything.

The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.

The best ideas come as jokes. Make your thinking as funny as possible.