We're trying to find a tourism model that allows communities to thrive while business prospers.

We should bring in an environmental attitude, and I think luxury should automatically be about sustainability and quality.

Be curious enough to keep an open mind to what's happening around you in society. You can look at yourself and the world at the same time.

Some of the greatest stars in the history of football have been under contract with Puma.

I always wanted to be a medical doctor, and I never thought of business.

I was actually accepted into medical school in Italy. But then I wanted to come back and learn medicine in Germany. And while waiting, I decided to join a business school. I figured it would be useful for doctors to know some business as well!

I call upon governments to start supporting companies to use more sustainable materials in their products instead of continuing with antiquated incentives, such as import duties on synthetic materials that are in principle much higher compared with those placed on leather goods regardless of the environmental footprint.

Let's recreate the equivalent of the Met Ball in Europe and, rather than for the museum, give the money to environmental causes.

Puma was all about function and not at all about design. The founder of the company always believed functionality and performance were the only ingredients that could make Puma successful and design never mattered.